The entrepreneur who is proactive is Dato'
Haji Ramly Bin Mokni founder of Ramly Burger, also known as the Burger Ramly,
is a Malaysian street burger through Pemasaran Ramly Mokni Sdn Bhd in Malaysia.
The owner of the company has more than 30 years in this field. Beginning with
the release manual and small, he has successfully developed this business to a
level commercial. Beginning with a small loan from the Development Bank in
1982, the company has now evolved and grown to the parent company Ramly Mokni
Holdings Berhad and its subsidiaries in company Ramly Food Processing Sdn.
Bhd., Ramly Mokni Marketing Sdn. Bhd., Ramly Supermart Sdn. Bhd. and Ramly
Mokni Bakery Sdn. Bhd. The Company has granted recognition three times by the
excellence of the performance of the Development Bank of the Best Project Award
(1982), Client Development Award (1984) and Jaya Entrepreneur Award (1992).
In
2008, Ramly Food Processing Sdn. Bhd. make investments to reach RM15 million
for plant expansion in SME Industrial Park, Batu Caves, Kuala Lumpur. The plant
expansion and better use of technology can also increase yields up to 3-fold.
In addition to enhancing production and in the same time the product quality is
a priority. The use of engine technology from the beginning to the end with a
workforce that is skilled in handling machinery is expected to ensure the
company's goals can be implemented successfully. SME Bank has approved Islamic
financing to Ramly Food Processing Sdn. Bhd. to finance the purchase of raw
materials the company. The company's products have been known and high quality.
The company is a leading Bumiputera company that has made its mark in the
frozen food industry in the country.
This
entrepreneur implement the traits by started as the beginner as the first
burger entrepreneur in Malaysia. Then, he take the advantages and take some
effort of achievement by upgrading the product and invest more expenses to
equipment and worker which machinery expert in order to improve the production
of the product rather than hired foreign worker to cut the cost of labor.
Starting
with a capital of RM2,000 for the production of 200 pieces burger day, Ramly
Group has grown into a company worth nearly RM1 billion. The development of
these companies also helped the indigenous people become entrepreneurs burgers
with more than 25,000 chain stores selling burger brand 'Ramly Burger' in all
countries with an income exceeding RM30,000 a month.
Ramly
Group Managing Director, Datuk Ramly Mokni said partnership between Ramly
burgers and burger seller, or better known as 'Burger Boy', enabling small
entrepreneurs to earn an average of RM5,000 per month, depending on location. According
to him, business potential and a good income through the sale of hamburgers
attracted many young people to become 'Burger Boy' and creating 70 Ramly
product wholesalers and distributors nationwide. The company also plans to
expand the branch network through the brand 'Ramly Halal Mart' to 450 branches
compared to 37 at present by 2020.
Meanwhile,
Project Manager Group Ramly, Badrulzaman Baharuddin said through business model
'Burger Boy', it leads to generating a consistent income for Bumiputera
entrepreneurs, especially in the face of rising cost of living at the moment. "This
is exactly what we want, value-added (value added), and put (burger business)
to a better level," Badrul said in an interview with Astro Awani on
Tuesday. With the opening of a factory that can produce up to 15 tons of
burgers and a variety of frozen products per hour, it will put the company on
par with fast food chains abroad.
From
the perspective of entrepreneurship, risk taker means that entrepreneurs who
dare to the risk openly in their business that they earns. An entrepreneur must
be willing to take risks and chances. This is because the entrepreneur who is
dare to take risks will indirectly help them to make themselves more boldly and
will be ready to face any eventuality in future. Dato' Haji Ramly B. Mokni who is the founder of Ramly Burger said that
“His success today is not the harp can be enjoyed in the blink of an eye, but
had to overcome many challenges and obstacles”. Now, Ramly Mokni have been able to expand his
business from a stall selling burgers to open factory for producing meat
burgers from 300 pieces per day to 30 tons of meat a day after 20 years with
annual sales that are now recorded RM42 million. This is because of his
confidence, determination and perseverance.
At
first, he was working as a butcher in a supermarket where most frozen foods
uncertain the Halal and Haram for Muslims like him. This is where the triggers
of his idea to produce beef burgers and sausages incurred halal meat for
Muslims in this country. It clearly shows that he has the capacity to take
risks, wise to seize the opportunity and foresight. In addition, during his
business, he often undermined by the public about the product. In fact, the
more it makes her feel challenged and continue to work. Her loan application
was also rejected by the bank, but with enthusiasm and high expectations, using
their own savings and loan provided by Bank Pembangunan Malaysia Berhad and has
taken steps to enable it to develop its business.
Through
challenges and obstacles, it can indicate that the Ramly Burger is one who
takes risks even it make himself feel confident and eager to move forward and
to work on her business. Despite the many obstacles that had to be encountered
but these obstacles do not discourage him and made him successful so far.
Besides
that, successful entrepreneurs have the observer that is sensitive to
environmental conditions. Wisdom see the needs of society today who have
limited time to do a job that allows entrepreneurs to move ahead of the other
entrepreneurs. By observation, entrepreneurs can generate ideas for raising
more of a product or service that is analyzed in detail to ensure that goods
and services can be used for the long term.
Smart
entrepreneurs in observing things, can trigger a variety of ideas to develop
the product release. Dato 'Haji Ramly bin Mokni founder Ramly Burger cement
that are currently hot in the market. He has several times won the best
entrepreneurs and now he has his own company as Ramly Food Processing Sdn. Bhd,
Ramly Mokni Marketing Sdn. Bhd, Ramly Supermarket SDH. Bhd and several others,
the goods produced is chicken and beef burgers, chicken and beef frankfurters,
nuggets, Alaskan Pollock and more.
The
idea was sparked when he was working as a butcher at the supermarket in early
1970. He began making observations of meat and frozen goods produced in the
supermarket erratic and illegal halal products. From there he got the idea to
produce halal frozen goods to Muslims. He wisely took the opportunity and have
a creative idea to pack packing produce burgers that can attract a lot of
people today are buying them. Now, the Ramly Burger warm in local and
international markets.
Entrepreneurs
are people who have distinctive even from just being an observer; they can
generate ideas that bring benefits to themselves and the community, as compared
to ordinary people who simply see no action to move forward. People who have
limited time to do a job allow entrepreneur strides ahead of the other
entrepreneurs. By observation, entrepreneurs can generate ideas for raising
more of a product or service that is analyzed in detail to ensure that goods
and services can be used for the long term.
Last
but not least, Passion and vision is what is required for an entrepreneur to
start something new. It gives them a chance to convince others to believe in
their abilities. The spirit which is owned by Dato 'Haji Ramly bin Mokni
founder Ramly Burger is very strong when he got up from his fall so successful
and famous. Although he started a business deal from the bottom, but he was
confident that this business can be overwhelming, even in the beginning is not
encourage his business. This because people in Malaysia they eating rice that
are their basic food and difficult for them to eat western food. Burger Ramly
was the first founded by Malaysians and established in Malaysia. The only
burger which is no doubt the lawfulness. He was a visionary.
As a
conclusion, entrepreneur traits that Dato Haji’ Ramly applied who make him
today. As a Famous entrepreneur in Malaysia, he can be role model to our
society. In addition, his skill and his experience can assist and inspired young
entrepreneur to involve in business for a better future.
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