NETWORKED

Networked means clever and creative entrepreneurs find opportunities in the conduct of their business. In this context, the entrepreneur cannot be arrogant and cocky. . Entrepreneurs also need to find more new friends in the business world to commercialize their goods to the rest of the world. In addition, entrepreneurs also need to have a good relationship between the mass media in the commercialization of their goods through advertisements. A good relationship can add advanced enterprise their business anymore (Coulter, 2000).

As a successful business people can accelerate networked system process commercialization because giving consumption through the communication system. Most of this network system acts take sellers the same as other family members, friends and acquaintances. The use of networked can be beneficial to entrepreneurs in other words it also provides facilities and advantages to the company to grow the merchandise produced. In the networked business was social organization that offers a wide range of resources in improving their business (David McClelland, 1961).

For example, D'Herb products launched by well-known entrepreneurs, namely Dato 'Aliff Kamarzaman Syukri. This entrepreneur has been widespread in the market for the chips. This can be seen, use the products he has celebrity-famous celebrities such as Bienda dan Watie Ellite as a spokesman for its products. In addition, this product has also been promoting through magazines and newspapers Malaysia Mingguan Wanita, Midi Keluarga Harmoni, Metro. In addition, its products have entered into the funnels-funnels radio Nasional, more commendable yet its products have become sponsors to the great programs such as the Akademi Fantasia, Bintang Mencari Bintang. This entrepreneur has the relationship between the productions of mass media to advertise their goods (Hirsrich and Peter, 2002).

Reliance on mass media entrepreneurs can increase performance and indirectly the product be warm from the community chat. In addition, entrepreneurs also have the foresight of the product by using the tagline ‘terlajak laris’ often in saying at each mass media. In developing this product, this entrepreneur has forged ahead steadily with 30 new products produce by using worker a total of 15 staff members in developing the company. This entrepreneur has diversified its greatness products have a high quality (Kirzner, 1979).