OPEN CULTURE

 'Open Culture'' is a concept according to which knowledge should be spread freely and its growth should come from developing, altering or enriching already existing works on the basis of sharing and collaboration, without being restricted by rules linked to the legal protection of intellectual property.

One of the entrepreneur in Malaysia that are practicing this trait is Steven Lim. Who is Steven Lim? Steven Lim is the founder of the Secret Recipe which is recognized around the world. Secret Recipe existence began when he noticed a shortage exists in a food business in our country.  He does not have enough capital to advertise on first outlet, he offering free coffee for conduct marketing. Finally, the first premise SR established in SS2 Petaling Jaya.

 Steven Lim join the annual cheesecake competition, but he forgot the date of  notification. So, he doesn't make any preparation. So, he just sends regular cheesecake and doesn't hope of winning. But, SR cheesecake won Grand Compion unexpectedly. After that, SR got many awards and too many range up to foster trust and consumer confidence in the brand. He is an indeed man of work. SR encouraging developments and have given Steven an idea to franchise the brand. Now, there are 200 outlets of SR around the country. He does not give up although his intention was to open an outlet in Orchard Road lost because of brand Malaysia underestimate. Then, he tried in other areas of the public that was evidently receive a good response. When SR was carved in site, Steven offered for retail space in Orchard Road.

            He was determined to ensure that Malaysia's leading brand of Halal certificate so wherever it was open because believes that halal food industry is vast to explore. Now, the market is out to China, Australia, Philippines, Thailand, Brunei, Indonesia and some other countries to raise Malaysia brand.

            Hence, Steven Lim arguably a culture characterized by open as he traced the lack of something in a food business. He also strives to create a new concept that can be adapted to all levels of society on a global basis around the world.